Android App Launch Checklist

A comprehensive checklist to ensure you haven't missed anything important before launching your Android app

📱 Play Store Listing

App name (max 50 characters)

Short description (max 80 characters)

Full description (max 4000 characters) with features, benefits, and call-to-action

Keywords field filled (max 100 characters, comma-separated)

Selected primary and secondary app categories

Completed content rating questionnaire

Support URL (must be active and working)

Marketing URL (website or landing page)

🎨 App Assets

512x512 App Icon (PNG, no alpha channel)

Feature Graphic (1024x500px)

Phone screenshots (minimum 2, maximum 8)

Tablet screenshots (if tablet app, minimum 2, maximum 8)

Promo video (optional, 30 seconds max)

What's New text (500 characters)

🔒 Privacy & Legal

Privacy declaration completed in Play Console

Data collection practices documented

Third-party SDK privacy compliance checked

⚙️ Technical Requirements

Minimum Android version set

Device support configured (screen sizes, features)

App size optimized (under 150MB for Play Store)

Localization completed (if targeting multiple regions)

In-App Purchases configured in Play Console

In-App Purchase testing completed in test environment

Purchase verification implemented

Restore purchases functionality implemented

📢 Marketing & Social

Press kit with app screenshots, icon, and description

Social media accounts created (Twitter, Instagram, etc.)

Launch announcement prepared

ASO strategy implemented (keywords, screenshots, reviews)

Beta testers recruited and feedback collected

🚀 Post-Launch Activities

Submit to Product Hunt (prepare screenshots, description, and video)

Post to relevant subreddits (r/androiddev, r/android, etc.)

Submit to Hacker News (prepare a compelling story)

Create LinkedIn post with app announcement and value proposition

Tweet launch announcement on X (with screenshots and Play Store link)

Create Facebook post with app announcement and features

Create Instagram post with app screenshots and demo video

Create TikTok video showcasing app features

Set up Play Store listing experiments (screenshots, icons, etc.)

Set up review monitoring and response system

Review initial analytics and user behavior

Set up user feedback collection system

🔍

ASO Keyword Assistant

Get quick, actionable advice on your App Store keywords

📊

App Performance Analysis

Analyze your app metrics and get improvement suggestions

💰

App Store Monetization Dictionary

Learn about different monetization strategies and terms

📱

iOS App Launch Checklist

Ensure your iOS app is ready for launch

🎨

App Promo Image Generator

Create promotional images for your app

⭐

Smart App Review Link Generator

Generate smart links for app reviews

📈

Why ASO is Important

Learn about App Store Optimization

What is this site?

This site is a collection of entirely free tools and resources for app store optimization (ASO) and mobile app marketing. No strings, no cost, just a collection of genuinely useful utilities to help you get more downloads on the App Store.

If you find these tools useful, please consider supporting us by sharing the site with your friends and family.

Can I get help with my app?

Yeah sure. These tools have been built by Add Jam, a team with over 10 years experience designing, building and marketing apps on the App Store and Play Store. We can help you with you with a range of services. Drop us a line and we'll get back to you as soon as possible.

Let's discuss your ASO strategy 👋

ASO Expert

Add Jam ASO Specialist

Hi! I'm here to help you optimize your app's visibility in the App Store. Whether you need help with keyword research, metadata optimization, or a full ASO strategy, I'm here to assist. Drop me a message or book a consultation call.