Why ASO Matters
Understanding the importance of App Store Optimization for your app's success
Visibility is Everything
With millions of apps in the App Store, standing out is harder than ever. ASO is your key to visibility, helping your app appear in relevant searches and attract the right users.
The Numbers Don't Lie
- •70% of App Store visitors use search to find apps
- •65% of app downloads come directly from App Store searches
- •Optimized keywords can increase downloads by up to 300%
- •Users find your app via the App Store are high intent users and more likely to convert to paying customers
Key Benefits of ASO
Organic Growth
Increase organic downloads without spending on paid advertising
Global Reach
Optimize for different markets and languages to expand globally
Better ROI
Lower user acquisition costs compared to paid advertising
Quality Users
Attract users actively searching for apps like yours
Increase Revenue
Make more money from your app by attracting high intent users
No recurring costs
Optimize your store listing and unlike paid ads, you don't need to keep spending to maintain your position
ASO Keyword Assistant
Get quick, actionable advice on your App Store keywords
App Performance Analysis
Analyze your app metrics and get improvement suggestions
App Store Monetization Dictionary
Learn about different monetization strategies and terms
iOS App Launch Checklist
Ensure your iOS app is ready for launch
Android App Launch Checklist
Ensure your Android app is ready for launch
App Promo Image Generator
Create promotional images for your app
Smart App Review Link Generator
Generate smart links for app reviews
Why ASO is Important
Learn about App Store Optimization
What is this site?
This site is a collection of entirely free tools and resources for app store optimization (ASO) and mobile app marketing. No strings, no cost, just a collection of genuinely useful utilities to help you get more downloads on the App Store.
If you find these tools useful, please consider supporting us by sharing the site with your friends and family.
Can I get help with my app?
Yeah sure. These tools have been built by Add Jam, a team with over 10 years experience designing, building and marketing apps on the App Store and Play Store. We can help you with you with a range of services. Drop us a line and we'll get back to you as soon as possible.

ASO Expert
Add Jam ASO Specialist
Hi! I'm here to help you optimize your app's visibility in the App Store. Whether you need help with keyword research, metadata optimization, or a full ASO strategy, I'm here to assist. Drop me a message or book a consultation call.