Why ASO Matters

Understanding the importance of App Store Optimization for your app's success

Visibility is Everything

With millions of apps in the App Store, standing out is harder than ever. ASO is your key to visibility, helping your app appear in relevant searches and attract the right users.

The Numbers Don't Lie

  • 70% of App Store visitors use search to find apps
  • 65% of app downloads come directly from App Store searches
  • Optimized keywords can increase downloads by up to 300%
  • Users find your app via the App Store are high intent users and more likely to convert to paying customers

Key Benefits of ASO

Organic Growth

Increase organic downloads without spending on paid advertising

Global Reach

Optimize for different markets and languages to expand globally

Better ROI

Lower user acquisition costs compared to paid advertising

Quality Users

Attract users actively searching for apps like yours

Increase Revenue

Make more money from your app by attracting high intent users

No recurring costs

Optimize your store listing and unlike paid ads, you don't need to keep spending to maintain your position

What is this site?

This site is a collection of entirely free tools and resources for app store optimization (ASO) and mobile app marketing. No strings, no cost, just a collection of genuinely useful utilities to help you get more downloads on the App Store.

If you find these tools useful, please consider supporting us by sharing the site with your friends and family.

Can I get help with my app?

Yeah sure. These tools have been built by Add Jam, a team with over 10 years experience designing, building and marketing apps on the App Store and Play Store. We can help you with you with a range of services. Drop us a line and we'll get back to you as soon as possible.

Let's discuss your ASO strategy 👋
Michael Hayes Add Jam ASO Expert

ASO Expert

Add Jam ASO Specialist

Hi! I'm here to help you optimize your app's visibility in the App Store. Whether you need help with keyword research, metadata optimization, or a full ASO strategy, I'm here to assist. Drop me a message or book a consultation call.