App Store Monetization Dictionary & Acronym Explainer

Search and learn about common terms and acronyms used when monetizing a mobile app on the Apple App Store or Google Play Store.

Metrics

  • TTR
    Tap-Through Rate: The percentage of users who tap on your app listing after seeing it.
  • IPM
    Installs Per Mille: Number of installs per 1,000 ad impressions.
  • CVR
    Conversion Rate: The percentage of users who install your app after viewing the store listing.
  • CPI
    Cost Per Install: The average cost of acquiring a new user through paid advertising.
  • CPC
    Cost Per Click: The amount paid for each click on an advertisement.
  • CPM
    Cost Per Mille: The cost per 1,000 impressions of an advertisement.
  • LTV
    Lifetime Value: The total revenue a user generates throughout their time using the app.
  • CAC
    Customer Acquisition Cost: The total cost of acquiring a new customer.
  • CTR
    Click-Through Rate: The percentage of users who click on a link or advertisement.
  • CR
    Conversion Rate: The percentage of users who complete a desired action.
  • DAU
    Daily Active Users: The number of unique users who engage with the app in a day.
  • MAU
    Monthly Active Users: The number of unique users who engage with the app in a month.
  • ARPU
    Average Revenue Per User: The average revenue generated per user over a specific period.
  • ARPPU
    Average Revenue Per Paying User: The average revenue generated per paying user over a specific period.
  • Churn
    The rate at which users stop using the app over a given period.
  • Retention
    The percentage of users who continue to use the app over time.

General

  • ASO
    App Store Optimization: The process of improving an app's visibility and conversion in the app stores.
  • KPI
    Key Performance Indicator: A measurable value that demonstrates how effectively a company is achieving key business objectives.
  • A/B Testing
    A method of comparing two versions of something to determine which performs better.

Marketing

  • UA
    User Acquisition: The process of gaining new users for an app.
  • ROAS
    Return on Ad Spend: A marketing metric that measures the revenue generated per amount spent on advertising.

Platforms

  • App Store Connect
    Apple's platform for managing apps on the App Store, including analytics and updates.
  • Google Play Console
    Google's platform for managing apps on the Play Store, including analytics and updates.
  • App Store Review
    The process by which Apple reviews and approves apps before they can be published.
  • Play Store Review
    The process by which Google reviews and approves apps before they can be published.
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ASO Keyword Assistant

Get quick, actionable advice on your App Store keywords

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App Performance Analysis

Analyze your app metrics and get improvement suggestions

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App Store Monetization Dictionary

Learn about different monetization strategies and terms

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iOS App Launch Checklist

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Android App Launch Checklist

Ensure your Android app is ready for launch

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App Promo Image Generator

Create promotional images for your app

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Smart App Review Link Generator

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Why ASO is Important

Learn about App Store Optimization

What is this site?

This site is a collection of entirely free tools and resources for app store optimization (ASO) and mobile app marketing. No strings, no cost, just a collection of genuinely useful utilities to help you get more downloads on the App Store.

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Can I get help with my app?

Yeah sure. These tools have been built by Add Jam, a team with over 10 years experience designing, building and marketing apps on the App Store and Play Store. We can help you with you with a range of services. Drop us a line and we'll get back to you as soon as possible.

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Michael Hayes Add Jam ASO Expert

ASO Expert

Add Jam ASO Specialist

Hi! I'm here to help you optimize your app's visibility in the App Store. Whether you need help with keyword research, metadata optimization, or a full ASO strategy, I'm here to assist. Drop me a message or book a consultation call.

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