iOS App Launch Checklist

A comprehensive checklist to ensure you haven't missed anything important before launching your iOS app

📱 App Store Listing

App name (max 30 characters)
App subtitle (max 30 characters)
Keywords field filled (max 100 characters, comma-separated)
App description (max 4000 characters) with features, benefits, and call-to-action
Selected primary and secondary industries
Completed age rating questionnaire
Support URL (must be active and working)
Marketing URL (website or landing page)
Privacy Policy URL (required)

🎨 App Assets

1024x1024 App Icon (PNG, no alpha channel)
iPhone screenshots (6.7", 6.5", 5.5" display sizes)
iPad screenshots (if iPad app)
App Preview video (30 seconds max, optional)
Promotional text (170 characters, can be updated without new version)
What's New text (400 characters)

🔒 Privacy & Legal

Privacy declaration completed in App Store Connect
Privacy Policy (GDPR compliant)
Terms of Service
Data collection practices documented
Third-party SDK privacy compliance checked

⚙️ Technical Requirements

Minimum iOS version set
Device support configured
Required device capabilities set
App size optimized (under 200MB for cellular download)
Localization completed (if targeting multiple regions)
In-App Purchases configured in App Store Connect
In-App Purchase testing completed in Sandbox environment
Receipt validation implemented
Restore purchases functionality implemented

📢 Marketing & Social

Press kit with app screenshots, icon, and description
Social media accounts created (Twitter, Instagram, etc.)
Launch announcement prepared
ASO strategy implemented (keywords, screenshots, reviews)
Beta testers recruited and feedback collected

🚀 Post-Launch Activities

Submit to Product Hunt (prepare screenshots, description, and video)
Post to relevant subreddits (r/iOSProgramming, r/apple, etc.)
Submit to Hacker News (prepare a compelling story)
Create LinkedIn post with app announcement and value proposition
Tweet launch announcement on X (with screenshots and app store link)
Create Facebook post with app announcement and features
Create Instagram post with app screenshots and demo video
Create TikTok video showcasing app features
Set up App Store listing experiments (screenshots, icons, etc.)
Set up review monitoring and response system
Review initial analytics and user behavior
Set up user feedback collection system

What is this site?

This site is a collection of entirely free tools and resources for app store optimization (ASO) and mobile app marketing. No strings, no cost, just a collection of genuinely useful utilities to help you get more downloads on the App Store.

If you find these tools useful, please consider supporting us by sharing the site with your friends and family.

Can I get help with my app?

Yeah sure. These tools have been built by Add Jam, a team with over 10 years experience designing, building and marketing apps on the App Store and Play Store. We can help you with you with a range of services. Drop us a line and we'll get back to you as soon as possible.

Let's discuss your ASO strategy 👋
Michael Hayes Add Jam ASO Expert

ASO Expert

Add Jam ASO Specialist

Hi! I'm here to help you optimize your app's visibility in the App Store. Whether you need help with keyword research, metadata optimization, or a full ASO strategy, I'm here to assist. Drop me a message or book a consultation call.